Free
Trying Gus
$0forever
- 100 credits
- 3 agents
- 2 connectors
- Morning brief
- 1 GB
Pricing
Start free. Pay for what helps. Bundle to save.
Indicative beta prices. Prices include VAT in the UAE, UK and EU; US prices are before sales tax. The lowest price is always on the web.
Gus, your AI chief of staff
Starter
Power users with their own AI keys
$9/ month
- Bring your own key, no markup
- 300 house credits
- Full crew
- 6 connectors
- Desktop bridge
- 10 GB
Pro
Most individuals
$20/ month
- 2,000 credits
- Full crew
- Unlimited standard connectors
- All briefs
- Nightly self-improvement
- Desktop bridge
- 50 GB
Power
Founders, consultants and heavy agent users
$59/ month
- 7,500 credits, priority models
- Unlimited custom agents, parallel runs
- Premium connectors included
- Custom brief schedule
- 5 bridge machines
- 200 GB
- Sell on the marketplace at 85%
Gus for work
Team
Small offices and family businesses
$22/ seat / month
Minimum 3 seats
- Pro per seat
- Shared agents and briefs
- Admin
- Pooled top-ups
Business
Coaches, accountants, small consultancies, white-label
$499/ month, platform, plus $15 a seat
- Custom domain and branding
- Client workspaces
- DPA
- Named contact
The apps, on their own
Free$0
Plus$5.99 / month
Pro$11.99 / month
- Plus: unlimited accounts, 2 years ahead, daily Money Brief, 5 scenarios, loans, Excel
- Pro: 10 years ahead, debt-payoff optimiser, unlimited scenarios, an adviser seat
Free$0
Plus$7.99 / month
Premium$14.99 / month
- Plus: unlimited profiles, 500 Studio credits a month, the weekend push
- Premium: 1,500 credits, homework helper, story books, the school organiser, 2 grandparent seats
Free · 5% a sale$0
Creator · 1% a sale$19 / month
Pro · 0% a sale$49 / month
Studio · 0% a sale$99 / month
Bundles
One account. Bundles save 15% to 27%.
Gus One
Your life, your money, your family
$29/ month
- Gus Pro
- Finance Plus
- Family Plus
Separately $33.98 a month.
Join the betaGus Household
Two adults and the whole family
$49/ month
- 2 Pro-level adults
- Family Premium
- Finance Pro
- 5,000 pooled credits
- A shared household Gus
Separately $67 a month.
Join the betaBundle calculator
Pick what you'd use. We'll compare paying separately with the best bundle, in your currency.
AI credits, explained
Your key, or our credits. Every price shown first.
1 credit = $0.01
Each action has a fixed price. Included credits reset monthly; top-ups last 12 months and are used after included credits.
Caps on by default
Your cap starts at included credits plus one top-up pack. Anything over 50 credits asks first; video always asks.
Bring your own key
With your Anthropic, OpenAI or OpenRouter key, text actions cost 0 credits. No markup, ever.
What would my month cost?
| Action | Credits |
|---|---|
| Quick answer or classification | 1 |
| Standard chat turn | 4 |
| Deep reasoning turn (opt-in) | 40 |
| Morning or evening brief | 6 |
| Weekly review | 15 |
| Mail triage, per 100 emails | 5 |
| Agent action run | 25 |
| Web search | 3 |
| Voice transcription, per minute | 2 |
| Image: fast / standard | 2 / 12 |
| Video, 5 seconds | from 100 (quoted) |
| Top-up pack | Price | Credits |
|---|---|---|
| Boost | $10 | 1,000 |
| Plus +10% | $30 | 3,300 |
| Max +20% | $100 | 12,000 |
Gus Family Studio has its own kid-sized packs, starting with a Mini pack of 220 credits.
Founder offers
For the public beta, then gone.
Founder Pro
Pro at 25% off, locked while you stay. First 500.$179 / year
Pro at 25% off, locked while you stay. First 500.$179 / year
Founder Lifetime
Starter features for life (your key + 300 house credits). First 250.$249 once
Starter features for life (your key + 300 house credits). First 250.$249 once
Both include a founder badge, the private founder channel and a monthly call with the founder.
The weekly promise
Part of every plan, including Free.
- A release every week, with a public changelog and a short video
- “You asked, we built”: requesters credited (if they agree)
- An open request board; every request gets a status and a reason
- If we miss a week, we say why
- 30 days' notice before removing anything you rely on
- 60 days' notice before any price rise; founder prices locked
Compared
Gus next to the alternatives.
| Price | A crew of agents | Asks first | Local-first | Notes | |
|---|---|---|---|---|---|
| Gus | $9 BYO key / $20 Pro / $59 Power | Yes | Yes | Yes | Thirteen named agents; per-action Approve / Undo; Gus Bridge; finance, family, shop |
| Viktor | $50 (20k credits) to $100 (40k); free $100 credits | No | Partial | No | One shared AI employee in Slack/Teams; admin picks tools needing approval; cloud only |
| ChatGPT (Plus / Pro, Agent mode) | $8 Go / $20 Plus / $100 and $200 Pro | No | Partial | No | Confirms before irreversible browser steps; no family or finance product |
| Claude (Pro / Max) + Claude Code | $20 Pro / $100 and $200 Max | No | Partial | No | Tool permission prompts in Claude Code; connectors; no life modules |
| Lindy | $29.99 (3k credits) to $199.99 (35k); $10 per 1k top-up | Partial | Partial | No | You build the agents; seat billed for anyone who @mentions it; Trustpilot 1.7 |
| Motion | $19 a seat (teams) / $29 annual individual, $49 monthly | Partial | No | No | Autoscheduling praised; AI credits with overage; card-required trial |
| Reclaim | Free Lite / $10 Starter / $15 Business | Partial | No | No | Scheduling automations called AI Agents |
| Notion (Business plan AI) | $20 a seat annual; agents $10 per 1k credits | Partial | No | No | AI add-on folded into Business plan 2026 |
| Perplexity (Pro / Max, Computer, Comet) | $20 Pro / $200 Max (10k Computer credits) | Partial | Partial | No | Computer orchestrates sub-agents; credit burn complaints; Comet browser free |
| Google Gemini (AI Pro / Ultra) | $4.99 Plus / $19.99 Pro / $99.99 and $199.99 Ultra | No | Partial | No | Gemini Agent US-only on Ultra; family sharing covers storage, not agents |
| Microsoft Copilot (M365) | $9.99 Personal / $12.99 Family / $19.99 Premium | No | Partial | No | Family plan: AI for the owner only; agentic features on Premium |
| xAI Grok (SuperGrok, Heavy) | $10 Lite / $30 SuperGrok / $100 Plus / $300 Heavy | Partial | No | No | Grok Bot agent teammates on $30+; Heavy = team of agents per answer |
| Rabbit intern / Humane | $99.99 for 30 tasks / Humane dead (Feb 2025) | Partial | No | No | Hardware agents died or pivoted to software |
| OpenClaw / Hermes (open source) | $0 + API + VPS | Partial | Partial | Yes | DIY local-first; proves demand (373k GitHub stars) but no product, no modules |
| YNAB / Monarch | $14.99 monthly ($109 a year) / $99.99 a year | No | No | No | Tracking, little forecasting; bank sync US/UK |
| Cozi / FamilyWall | Cozi Gold $39 a year | No | No | No | Lists and calendars, no intelligence, no kids' studio |
| Stan Store | $29 Creator / $99 Creator Pro, 0% fee | No | No | No | Store and email; no AI production, no narration |
Billing questions
How do I pay?
Cards, Apple Pay and Google Pay on the web, PayPal where supported, and in-app purchase on iOS and Android.
Can I cancel?
Monthly plans cancel any time and run to the end of the period. Annual plans have a 14-day refund window, plus statutory rights in the EU and UK.
Are credits refundable?
Used credits are not. Unused top-ups are refundable within 14 days of purchase.
What happens when I upgrade or downgrade?
Upgrades apply straight away with a pro-rated charge; downgrades apply at renewal.
Is there a trial?
Pro has a 14-day trial with no card, capped at 500 credits. Household has a 14-day trial when a second adult joins. Power has a 7-day upgrade trial for Pro users who hit their cap.